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Partner Update

Empire and its select banners across the country, including Needs Convenience, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada’s leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada. Members can earn and redeem Scene+ points for travel with Expedia, movies at Cineplex, dining at Swiss Chalet, Harvey’s, Montana’s and more. For more information, visit


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For all other questions regarding your AIR MILES Reward Miles please visit