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Partner Update

Empire and its select banners across the country, including Needs Convenience, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada’s leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana’s, Kelseys and Harvey’s), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.



Xtratasty, Xtrafresh, Xtraslush!


Sour Mango Sour Mango Xtreme Raspberry Xtreme Raspberry TropixTropix Bubble Gum Bubble Gum Root Beer Root Beer Xquite Cherry Xquite Cherry Lime XcessLime Xcess Orange Creamicle Orange Creamicle Yeti Yeti Cappuccino Cappuccino

Show your colours on instagram

xtraslush redbottlejuice Xtraslush xtraslush orngbottlejuice Follow Us on Instagram!

Come and try Xtraslush in select Needs locations!

Slush bottle Text reading "Everyday Awesome".

For all other questions regarding your AIR MILES Reward Miles please visit