CONTEST RULES
NEEDS SUMMER SCENE+ PLUS UP CONTEST (the “Contest”)
1. ELIGIBILITY
The Contest is open only to legal residents of Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Administrator” and the “Sponsors”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a Prize. Customers must scan their Scene+ Card and purchase any participating product (participating product details listed in table A) during the contest period to get one entry for a chance to win 100,000 Scene+ pts. Each eligible purchase is one entry. There is no limit to the number of entries per customer.
2. CONTEST PERIOD
The Contest runs from 12:00am EST on July 9, 2026 EST and ends 11:59pm EST on September 9, 2026 (the "Contest Period").
| Contest Period | Prizes | Prize Description | Draw Date |
|---|---|---|---|
| Week 1: July 9-15, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 10-Aug |
| Week 2: July 16-22, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 17-Aug |
| Week 3: July 23-29, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 24-Aug |
| Week 4: July 30-August 5, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 31-Aug |
| Week 5: August 6-12, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 07-Sep |
| Week 6: Aug 13-19, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 14-Sep |
| Week 7: Aug 20-26, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 21-Sep |
| Week 8: Aug 27-September 2, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 28-Sep |
| Week 9: Sept 3-9, 2026 | 1 | 100,000 Scene+ pts (Approx cash value $1,000) | 05-Oct |
3. HOW TO ENTER WITHOUT PURCHASE
To be eligible, the Entry must be submitted and received within the Contest Period dates and must comply with these Rules (each participant who submits an eligible Entry, an “Entrant”). Entrant Material (in whole or in part) that does not follow these Rules, or that is otherwise deemed unacceptable by the Sponsor in their sole and absolute discretion, will be discarded and the Entry will be deemed ineligible.
4. ADDITIONAL ENTRY REQUIREMENTS
NO PURCHASE IS NECESSARY. To enter the Contest without making a purchase, email jennie.macgregor@sobeys.com with a no less than 60 word essay descripting your favorite Needs Convenience store, and you will earn one (1) entry into the Contest (a “No Purchase Entry”). By participating in the No Purchase Entry, you agree to have read, accept and will abide by these Contest rules, its entry requirements and Sobeys privacy policy.
The Sponsor and the Administrator reserve the right in their sole discretion to disqualify any entries in contravention of the Rules.
5. ENTRIES AND CONDITIONS
Entries generated by script, macro, robotic, programming or any other automated means are prohibited and will be disqualified. Entries attributed to multiple accounts operated by the same user will be not be valid for entry. The Sponsor and the Administrators shall not be responsible or entries which are late, lost, damaged, misdirected, mutilated, garbled, illegible, delayed or incomplete.
6. PRIZES DESCRIPTION
There is a total of nine (9) prizes to be won throughout the entire Contest Period. Each Prize consists of a 100,000 Scene+ points. The approximate retail value of each Prize is $1,000 (CAD).
The following conditions apply to the Prizes:
- The Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Prize, such as any fee associated with the receipt and/or use of the Prize.
- You must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Prize.
- Any difference between approximate retail value and the actual value of the Prizes as taken will not be awarded.
- Limit of one (1) Prize per individual, entrants are only eligible to win one (1) prize.
7. ODDS
The odds of winning a Prize depends on the total number of eligible entries received during each Contest Period throughout the duration of Contest Period.
8. DRAW DETAILS
Random draws will be conducted by a representative or agent of the Sponsor located in Ontario, Canada, from all eligible entries received during the Contest Period (the “Draw”). The Draws will occur in accordance with the Prize chart in Section 2. You do not need to be in attendance to be selected. You are only eligible to win a Prize once.
9. WINNER CONTACT DETAILS
If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the Draw at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the prize. In order to be declared a winner, you must correctly answer without assistance a mathematical skill testing question and sign a Release form (the “Release”). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the Entrant will be deemed to be the account holder of the email address under which the Entry was submitted.
10. FORFEIT OF PRIZE
If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and another Entry will be randomly selected from among the remaining eligible entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.
11. USE OF PERSONAL INFORMATION
By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected Entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.sobeys.com/en/privacy-policy.
12. PUBLICITY CONSENT
By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.
13. LIMITATION OF LIABILITY / RELEASE
By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor and the Administrator, and their direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assumes these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.
14. COMPLIANCE WITH RULES
By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.
15. TECHNICAL ISSUES
The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to Entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.
In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.
16. RIGHTS TO TERMINATE/MODIFY/SUSPEND CONTEST
The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on our website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible entries received as of 12:00 p.m. EST on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).
17. GENERAL DISQUALIFICATION
Any attempt made by an Entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrators and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any Entrant who, in the opinion of the Administrators, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest
18. ROLE OF PARTIES
Sobeys Capital Incorporated is the Sponsor and the Administrator of this Contest.
19. TRADE-MARKS
All other Trade-marks are the property of their respective owners.
20. JURISDICTION
The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.
Table A – Participating Product List
| Product | Qualifying Product Details |
|---|---|
| Big Daddy Cookies 100g | Big Daddy Cookies Protein Cookies & Cream 100g |
| Big Daddy Cookies Protein Chocolate & Coconut Cookie 100g | |
| Big Daddy Double Chocolate Cookie 100G | |
| Big Daddy Oatmeal Cookie 100G | |
| Big Daddy Chocolate Chunk Cookie 100G | |
| Big Daddy Oatmeal Raisin Cookie 100G | |
| Pepsi Soft Drinks 591ml | Crush Birch Beer 591ML |
| 7Up Soda 591ML | |
| Diet 7Up Soda 591ML | |
| Crush Cream Soda 591ML | |
| Crush Grape Soda 591ML | |
| Crush Orange Soda 591ML | |
| Crush Pineapple Soda 591ML | |
| Dr Pepper Soda 591ML | |
| Dr Pepper Diet Soda 591ml | |
| Mountain Dew Baja Blast Soda 591ML | |
| Mountain Dew Ice Soda 591ML | |
| Mountain Dew Regular Soda 591ML | |
| Mug Rootbeer Soda 591ml | |
| Pepsi Cola Soda 591ML | |
| Pepsi Blue Soda 591ML | |
| Pepsi Crystal Soda 591ML | |
| Pepsi Diet Soda 591ML | |
| Pepsi Diet Wild Cherry Soda 591ML | |
| Pepsi Flavours Berry Soda 591ML | |
| Pepsi Flavours Mango Soda 591ML | |
| Pepsi Next Soda 591ML | |
| Pepsi Real Lime Soda 591ML | |
| Pepsi Throwback Soda 591ML | |
| Pepsi Zero Sugar Soda 591ML | |
| Schweppes Gingerale Cranberry/Raspberry Soda 591ML | |
| Schweppes Gingerale Soda 591ML | |
| Sussex Ginger Ale Golden Soda 591ML | |
| Wild Cherry Pepsi Soda 591ml | |
| Brisk Iced Tea 591ML | |
| Brisk Lemonade 591ml | |
| Mountain Dew Spark Soda 591ml | |
| Mountain Dew Voltage Soda 591ML | |
| Dr Pepper Cream Soda 591ml | |
| Crush Lime Soda 591ML | |
| Mountain Dew Major Melon Soda 591ML | |
| Mountain Dew Baja Punch Soda 591ML | |
| Crush Diet Orange Soda 591ML | |
| Mountain Dew Pitch Black Soda 591mL | |
| Mountain Dew Honey Dew Soda 591ML | |
| Mountain Dew Zero Sugar Soda 591ML | |
| Pepsi Zero Sugar Cherry Soda 591ml | |
| Pepsi Zero Sugar Lime Soda 591ml | |
| Mountain Dew Code Red Soda 591ml | |
| Dr Pepper Zero Sugar Soda 591ML | |
| Crush White Cream Soda 591ML | |
| Pepsi Zero Sugar Cherry Soda 591ml | |
| Pepsi Zero Sugar Lime Soda 591ml | |
| Dr Pepper Strawberries & Cream Soda 591ML | |
| Pepsi Peach Soda 591ML | |
| Mountain Dew Voodew Soda 591ml | |
| Pepsi Soda Shop Cream Soda Zero 591ml | |
| Mountain Dew Summer Freeze Soda 591 mL | |
| Pepsi Electric Soda 591ML | |
| Mountain Dew VooDew Dark Mystery Soda 591ML | |
| Pepsi Zero Sugar Maple Soda 591ml | |
| Pepsi Pop Cream Soda Zero Sugar Soda 591ML | |
| Pepsi Cherries & Cream Soda 591ML | |
| Body Armor Sports Drinks 473ml | Body Armour Drink Orange Mango 473ML |
| Body Armour Drink Blue Pomegranate 473ML | |
| Body Amour Drink Fruit Punch 473ML | |
| Body Armour Drink Peach Mango 473ML | |
| Body Armour Drink Strawberry Banana 473ML | |
| Body Armour Drink Strawberry Grape 473ML | |
| Body Armour Drink Tropical Punch 473ML | |
| Body Armour Drink Dragonfruit Berry 473ML | |
| Body Armour Zero Lemon Lime 473ml | |
| Body Armour Zero Fruit Punch 473ml | |
| Body Armour Black Out Berry 473ml | |
| Red Bull Energy Drinks 355ml | Red Bull Energy Spring Edition Sugar Free 355ML |
| Red Bull Energy Apricot Edition 355ML | |
| Red Bull Energy Drink White Peach 355ML | |
| Red Bull Energy Drink White Pomegranate 355ML | |
| Red Bull Energy Drink 355ML | |
| Red Bull Energy Drink Blue Edition 355ML | |
| Red Bull Energy Drink Sugar Free 355ML | |
| Red Bull Energy Drink Watermelon 355ML | |
| Red Bull Energy Drink Ice Vanilla Berry 355ML | |
| Red Bull Energy Drink Peach Edition 355ML | |
| Red Bull Energy Drink Apricot Strawberry 355ML | |
| Red Bull Energy Drink Dragon Fruit 355ML | |
| Red Bull Energy Drink Pink Edition Wild Berry 355ML | |
| Red Bull Red Edition Sugar Free Watermelon 355ML | |
| Red Bull Energy Drink Summer Juneberry Edition 355ML | |
| Red Bull Energy Drink Winter Edition Spiced Pear 355ML | |
| Red Bull Energy Drink Winter Fig Apple 355ML | |
| Red Bull Energy Drink Yellow Edition 355ML | |
| Red Bull Energy Drink Spring Edition Cherry & Sakura 355ml | |
| Ryde Functional/Wellbeing Shots 60ml | Ryde Shot Energize Shot Tropical 60ML |
| Ryde Shot Focus Orange 60ML | |
| Ryde Shot Relax Raspberry 60ML | |
| Compliments Potato Chips 200g | Compliments Potato Chip Kettle Black Pepper Lime 200G |
| Compliments Potato Chip Kettle Ketchup 14X200G | |
| Compliments Potato Chip Kettle Sea Salt Malt Vinegar 200G | |
| Compliments Potato Chip Kettle Sweet Chili Sour Cream 200G | |
| Compliments Potato Chip Kettle Tangy Bourbon 200G | |
| Compliments Potato Chip Kettle Jalapeno 200G | |
| Compliments Potato Chip Kettle Original 200G | |
| Compliments Chips Extraaa All Dressed Ridged 200G | |
| Compliments Extraaa Ketchup Ridged Potato Chips 200G | |
| Compliments Extraaa Chip Sour Cream BaconX200G | |
| Compliments Extraaa BBQ Ridged Potato Chips 200G | |
| Compliments Extraaa Sour Cream & Onion Ridged Potato Chips 200G | |
| Compliments Chips Ripple Hint of Salt 200G | |
| Compliments Potato Chips All Dressed 200G | |
| Compliments Potato Chips Barbecue 200G | |
| Compliments Potato Chips Dill Pickle 200G | |
| Compliments Potato Chips Ketchup 200G | |
| Compliments Potato Chips Lime 200G | |
| Compliments Potato Chips Regular 200G | |
| Compliments Potato Chips Regular Ripple 200G | |
| Compliments Potato Chips Salt & Vinegar 200G | |
| Compliments Potato Chips Smokey Bacon 200G | |
| Compliments Potato Chips Sour Cream & Onion 200G | |
| Maynards 150-154 g | Maynards Fuzzy Peach 154G |
| Sour Patch Kids Strawberry 154G | |
| Maynards Candy Swedish Berries 154G | |
| Maynards Candy Sour Patch Kids 150G | |
| Sour Patch Kids Big Headz 154G | |
| Sour Patch Kids Cherry Blasters 154G | |
| Sour Patch Kids Watermelon 154G | |
| Maynards Candy Wine Gums 154G | |
| Maynards Sour Patch Kids Berries 150G | |
| Sour Patch Kids Candy Lemonade 150G | |
| Sour Patch Kids Extreme 150G | |
| Maynards Candy Very Berry 154G | |
| Sour Patch Kids Glow Ups 135G | |
| Maynards Candy Fuzzy Peach Blend 154G |
